CenTrak Appoints New CXO, Steffi Thorlichen
CenTrak has appointed Steffi Thorlichen, a former bedside nurse and mechanical engineer with 25 years of global customer management and digital transformation experience, as chief customer experience officer to lead and enhance key service functions, optimize RTLS implementations, and embed customer-centric strategies across the company to improve patient outcomes and drive ROI.
CenTrak has announced the appointment of Steffi Thorlichen as the company’s chief customer experience officer (CXO). Steffi brings 25 years of expertise in global customer management, digital transformation, and workforce optimization. She is recognized for her ability to drive initiatives that enhance customer satisfaction at every touchpoint and has direct field knowledge as a former bedside nurse and mechanical engineer.
In her new role, Steffi will oversee key service functions including implementation operations, education and training, clinical consulting, customer support, and client success. Her goal is to ensure a comprehensive and seamless customer experience. Steffi expressed her enthusiasm for joining CenTrak, emphasizing the company's commitment to valuing customer voices and prioritizing their experiences.
Steffi has a proven track record of building high-performance teams and establishing a customer-centric culture through clear ownership and accountability. Her leadership experience includes roles at Bentley Systems, Infobip, CWT, and Hewlett Packard Enterprise, where she implemented innovative, efficient, and data-driven solutions to transform customer experiences.
Andrew Robinson, CEO of CenTrak, highlighted the company's dedication to listening to customer feedback and shaping products to drive better outcomes for patients. The creation of the dedicated CXO role is intended to further incorporate customer perspectives at the executive level and ensure that diverse customer voices are represented throughout the business.
As CXO, Steffi will lead the enhancement of the Customer Experience team, focusing on optimizing RTLS implementations and usage, ensuring seamless end-user experiences, and driving substantial ROI while keeping customer needs central to the organization.
About CenTrak
CenTrak provides healthcare leaders with actionable data to increase productivity, reduce operating costs, and transform patient care through market-leading locating and sensing IoT solutions. The organization was recognized as the 2024 IoT Health & Wellness Company of the Year by IoT Breakthrough and the 2024 Company of the Year in global healthcare RTLS by Frost & Sullivan. Founded in 2007, CenTrak is trusted by more than 2,000 healthcare organizations worldwide.
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