CenTrak Unveils New Branding
CenTrak, a leading healthcare Real-Time Location System provider, has launched a new brand positioning as "The Smarter Real-Time Location System" to highlight its industry-leading accuracy, open platform, and ease of installation, reflecting its commitment to quality and innovation as stated by CEO Dr. Ari Naim and marketing director Adam Peck, with the rebranding implemented across its website and emphasizing its Clinical-Grade Visibility™ platform and Gen2IR™ technology used in hundreds of healthcare facilities worldwide.
CenTrak, a leading Real-Time Location System (RTLS) provider for healthcare, has unveiled its new brand positioning: The Smarter Real-Time Location System. This new messaging is designed to better capture the advantages of the CenTrak RTLS, which include:
- Industry-leading accuracy, performance, and battery life
- An open platform to support multiple applications
- Easy installation and maintenance
The new branding has been implemented across key foundational elements, including the company's external website.
Dr. Ari Naim, CEO and co-founder of CenTrak, stated that the new brand more closely reflects CenTrak’s personality and commitment to quality and performance, positioning the company for continued growth. Adam Peck, Director of Marketing, led the strategy for the new brand look and feel, aiming to expand the healthcare industry’s understanding of real-time locating uses and to demonstrate CenTrak’s innovation and commitment to product quality and performance.
About CenTrak
CenTrak is a provider of precise, versatile, and cost-effective location solutions for healthcare. Its Clinical-Grade Visibility™ platform delivers unmatched accuracy, speed, performance, and power-efficiency, making it a smart technology investment. CenTrak’s Gen2IR™ technology provides certainty-based location data, which is essential for workflow and other key healthcare management applications. CenTrak solutions are deployed at hundreds of healthcare facilities worldwide.
Clinical-Grade Locating™, Clinical-Grade RTLS™, and CenTrak® are registered trademarks of CenTrak Inc.
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